Five fundamental elements are the
clearest way to distinguish between well-written non-creative writing
and creative writing. You can write about the same subject matter in a
different way, but creative writers will use poetic license and storytelling
tools to bring a story to life.
1. It’s told from a
specific point of view
Point
of view humanizes a narrative
by offering personal insights and perspectives. Unlike news reporting, which
aims to be impartial and objective, creative writing leans into the fact that
each writer has a unique personality, and uses this to its advantage. From
using first person and owning your ‘I’ to express your feelings or experiences,
to dramatizing the gaps of communication between characters in a fictional
piece, contrasting viewpoints make a work ever more immersive, vivid, and
inherently interesting to read.
Need an example? Take Truman Capote’s In Cold Blood and contrast
it with news accounts of the same murder. Capote’s book gives the reader a
closer perspective of the killers, making an effort to understand them, whereas
news reports simply list the facts in chronological order.
2. Its narrative
structure is designed to engage readers
Fiction and nonfiction share an
important unifying core: that of narrative
structure. Both use the principles of storytelling to express events,
realizations, or complicated plots and subplots. Regardless of what happens in
each narrative, the opening, ending, and in-between sections of a piece of
writing need to be tightly structured for cohesion and coherence.
A personal essay that does this well is
Lilly Dancyger’s essay “Don’t Use My Family For Your True Crime Stories''.
Instead of a chronological retelling of her cousin’s murder and her own
subsequent grief and aversion to true crime writing, Dancyger opens by
introducing the fact of the murder then briefly visits the present to explain
her current feelings, before returning to the past to narrate how she and her
family heard of Sabina’s murder. This structure allows the reader to empathize
by mirroring the shock of death: being taken by surprise is followed by a need
for facts and explanations.
3. Tension is used to
make readers feel invested
Whether the tension arises from an
impending realization or comes in the form of suspense as the perpetrator of a crime is about to
be revealed, the existence of tension means that a writer has managed to write
something where the stakes are high, and the reader feels emotionally or
intellectually invested. The Serial podcast, for example, does this
particularly well, as it tells a true story in a serialized form with
cliffhangers and a central mystery.
4. A central theme is
used to organize the narrative
Life, it must be said, is not quite as
neat as literary theme analysis
will have you think. Writing, however, tends to operate as an opportunity for
thoughts, feelings, and events to be organized into information the reader can
process. Because of this process of organizing thought, certain central themes
appear in each work. In a memoir, for example, that might be the lessons
someone has learned, or the principle they believe best represents their
experiences. To give you an example, Michelle Obama’s aptly named Becoming keeps returning to
the same conclusion after reviewing each of her experiences: that you, too, can
become whatever you want, despite adversity. In this case, the story’s
recurring themes are hope, growth, and perseverance in the face of
discouragement. Unlike the dry Wikipedia page giving Michelle Obama’s
biography, Becoming is a compelling piece of creative writing that tells
a cohesive story by focusing on this central theme.
5. Literary devices
are used freely
Imagine reading the newspaper and
encountering a report of an accident that begins with this sentence:
“The sun had just begun to
awaken, emerging sleepily from the shadowy depths behind the skyscrapers and
casting a pale yellow light onto the street when Yamada Kumiko had a terrible
accident.”
That’s a tad too poetic for a newspaper
article, isn’t it? Aside from being tragically insensitive given the accident
context, the reason this sentence feels so wrong is that it uses figurative
language in a way that is not common for factual journalism. That’s because literary devices (and some rhetorical devices, too) are
generally reserved for work considered to be creative writing, instead.
Otherwise, it might feel a little bit like the writer is showing off in the
wrong context — if your washing machine troubleshooting guide is all ornate
turns of prose, something’s gone wrong (and your machine is likely to stay broken).
We hope this guide has armed you with
the questions you need to ask if you’re ever unsure about whether something is
considered to be ‘creative writing’ — why not turn your attention to trying
creative writing yourself next? May your writing flow not like a faucet, but a
waterfall: abundant, uninhibited, and breathtaking to all who behold it.